Integral Ad Science, the New York-based tech company that describes itself as “the leader in quantifying digital media quality” has raised $67 million: $27 million in venture funding from Sapphire Ventures and $40 million in debt financing from Silicon Valley Bank.
In this previously published video, company CEO Scott Knoll talks about how the company identifies various forms of ad fraud including non-human ad impressions.
More on today’s news reported in the Wall Street Journal.
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